About Us

Hey yall! I'm Austin , a 23-year-old firefighter with a passion for the great outdoors and a love for all things southern. Born and raised in Louisiana, I've spent my life on the water chasing the trill of outdoor sports.

The idea for Southern Deluxe Apparel Co. was sparked by a desire to share my love for Louisiana outdoor culture with the world. Every piece in the collections were designed by me, in an attempt to create a quality representation of the lifestyle I love.

Whether you are casting a line in the Gulf, exploring the backwoods, or enjoying a barbecue with family and friends, Southern Deluxe has you covered.